Maser — The Power of Innovation. The Promise of Quality.
Maser represents the origin and heartbeat of Maser Group — a brand built on innovation, trust, and a relentless pursuit of technological excellence.
What began as a visionary consumer-electronics venture has grown into a continental leader redefining how millions across Africa experience technology every day.
In 2024, Maser achieved a landmark milestone with its acquisition at a valuation of USD 5 billion, cementing its place as one of Africa’s most transformative success stories in the consumer-electronics industry.
Across the continent, Maser has become synonymous with reliability, affordability, and progress, reflecting the Group’s belief that technology should uplift communities and power sustainable growth.
Maser — The Power of Innovation. The Promise of Quality.
State-of-the-Art Assembly Units
Maser operates advanced assembly and packaging facilities across Africa, ensuring precision engineering, strict quality control, and scalable production.
• Diverse Product Portfolio
The range includes smart televisions, air conditioners, home appliances, audio systems, mobile accessories, and solar-powered electronics, all designed to enhance everyday living.
• Pan-African Distribution Network
Maser products are distributed across more than 20 African nations through a robust mix of retail partners, dealerships, and institutional collaborations.
• Local Empowerment
Maser’s business model creates local jobs, skill-development programs, and entrepreneurship opportunities, ensuring growth that benefits communities directly.
Our innovation, quality, and reliability in every product are the main reasons why clients choose us .
Our advanced technology and trusted performance continue to be the reasons why customer choose us .
Across Africa, Maser has become synonymous with reliability, affordability, and progress — embodying the Group’s belief that technology should uplift communities and power sustainable growth.
About Company History
Across Africa, Maser has become synonymous with reliability, affordability, and progress — embodying the Group’s belief that technology should uplift communities and power sustainable growth.
Company Mission
Across Africa, Maser has become synonymous with reliability, affordability, and progress — embodying the Group’s belief that technology should uplift communities and power sustainable growth.
Company Growth Objective
We are committed to continuous product innovation, upgrading our manufacturing excellence, and expanding into emerging markets.
By combining quality with affordability, we aim to reach millions more households across the continent.
MASER GROUP
Creating opportunity through sustainability, that’s our motto
Maser’s consumer technology journey is rooted in practical innovation and large-scale execution. From product design and sourcing to distribution and after-sales support, Maser builds technology that is meant to be used every day, across diverse and demanding markets. Its focus has consistently been on reliability, affordability, and adaptability—ensuring that consumer electronics perform seamlessly in real-world conditions. By combining disciplined supply-chain management with region-specific product engineering, Maser has evolved into a trusted consumer technology platform serving millions of households across emerging markets.
